On February 20, 2004, Pitt in Hollywood brought in MTV producer (and former Senior Vice President), Bob Kusbit. He's responsible for about 75% of MTV's programming, such as Total Request Live, Spring Break, Unplugged, and Say What Karaoke, to name a few. A communications major, Kusbit graduated from Clarion University (located about two hours from Pittsburgh) in 1983. He served his time at the college's TV station and interned with Pittsburgh's KDKA-TV. Kusbit went on to produce for several other TV stations in Ohio and Pennsylvania, as well as the 6 o'clock news for Pittsburgh's WTAE. After moving to New York City, Kusbit produced shows at Fox and NBC, then became head of MoPo Production Co, which makes shows for NBC, Fox, and Paramount. In 1996, MTV gave Kusbit the mission of transforming MTV from a lineup of mostly music into a livelier mix of cool shows. Kusbit even hired Carson Daily for his first TV job! Bob Kusbit apparently likes to get back to his roots - he gave the commencement speech for Clarion's graduating class in 2002.

Check out The Pitt News' coverage of the event here.